All sorts of industries are looking at affixing beacons to pallets, carts, and other movable equipment to track location as they move about. Think airline cargo containers, hospitals’ computers-on-wheels, warehouse pallets, museum artwork, bulldozers at a construction sites, contractors at a job site, even hospital patients, students, or visitors (so they don’t get lost and their movement patterns can be discovered, such as for space planning).
Signs are great, but limited. They provide only the information they provide, and they are often limited to one or two languages. If signs were beacon-enabled, users could get translations in their languages along with more information than any sign could hold. You can imagine such uses in zoos, museums, and botanical gardens, but also amusement parks, airport lobbies, and hospitals.